... reason for bearing down hard on every form of genuine missionary work. It's the only thing that we Americans can do in Mexico with any hope of avoiding suspicion or of our presence being acceptable to the Mexicans in the long run. We've got to fight the backfire of our American commercialism, and the prejudice which is as real on the Texas side of the river as it is on the other; for if the Mexican thinks in terms of 'gringo,' the American of the Southwest is just as likely to think ... — John Wesley, Jr. - The Story of an Experiment • Dan B. Brummitt