... danced, but spent the music time watching the others with the bored tolerance of an elder among children. He was a dignified man and a proud one. Born in Munich he had begun his American career as a peanut vender with a travelling circus. At eighteen he was a side show ballyhoo; later, the manager of the side show, and, soon after, the proprietor of a second-class vaudeville house. Just when the moving picture had passed out of the stage of a curiosity and become a promising industry he was an ambitious young man of twenty-six with some money ... — The Beautiful and Damned • F. Scott Fitzgerald
... town we come to there was a county fair, and the doctor run acrost an old pal of his'n who had a show on the grounds and wanted to hire him fur what he called a ballyhoo man. Which was the first I ever hearn them called that, but I got better acquainted with them since. They are the fellers that stands out in front and gets you all excited about the Siamese twins or the bearded lady or the snake-charmer or the Circassian beauties ... — Danny's Own Story • Don Marquis
... field and if it is to attract attention it must be vivid, unusual, and convincing. Increasingly—and there is cause to be thankful for this—exaggerated statements are being forced to disappear. In the first place the ballyhoo advertisers have shouted the public deaf. They no longer believe. In the second place advertisers themselves have waked to the menace of the irresponsible and dishonest people who are advertising ... — The Book of Business Etiquette • Nella Henney
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