... an advertising novelty and had samples distributed by the salesmen as gifts to their principal customers. The novelty was an ingenious mechanical device. It attracted so much attention to itself that when a salesman put it on the desk of a prospect before beginning his sales talk, the attention of the other man was drawn from what the salesman was saying and was given to the novelty. The prospect would pick up and examine the advertising device while the salesman was presenting ideas regarding his ... — Certain Success • Norval A. Hawkins